Category Archives for "customer retention"

keeping customers coming back

The Mystery Of The Forgotten Customer

By Asa Beavers | customer retention

“Thank you for your business. Hope to see you again soon.” How many times have you heard that in your life as a consumer? As a business leader what irks me most about that statement is the word “hope”. Hope is not a business strategy, yet our team members use it as a parting gesture as our customers are leaving our business for what could be the last time. If we allow the customer to walk out of our business without securing some way of staying in contact with them, they soon can become one of the forgotten.

When you have customers who have bought from you, doesn't it make sense to find ways to get them to return again and again? If you're not doing this already , start here...

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