By working together you'll learn to become MORE INTENTIONAL about working ON your business!
Relationship fit is essential. Although any business owner wanting to improve can benefit from what I offer, not every business owner will get the results they desire by working with me. Ensuring that what you envision for your business, and also those who assist you with it, is critical.
How well do you match up to this client profile?
If this sounds like you, here's where Asa can help...
In over almost two decades of working with small business owners, there aren't too many business situations I haven't seen. It's impossible to list every issue that appears in a small business, so here's where you can expect me to focus in helping you gain greater proficiency as a business owner:
Business Analytics & Performance Management
Understanding the critical numbers of your business is essential to its success. I make it my business to help owners identify their critical numbers, teach them how to measure them ongoing, and how to document them into Scorecards and Dashboards. If there's one thing every business owner should engage, it's managing by the numbers. I will help you turn this into a ritual you'll not want to miss. As you become more proficient in this practice you'll spot areas of opportunity to improve, and have the data to make a better decisions and take action quicker.
Business Strategy & Execution
This where many business owners spend their time, yet more often than not it's mostly spent on execution, and very little on strategy. I make it my business to understand a client's business well enough to help them break through the clutter and execute consistently on what's most essential for their business right now. I help them build a practice around working ON their business. We uncover bottlenecks, identify opportunities, set priorities, then plan and execute strategies. We repeat the process always asking ourselves what's most important now. With a simple yet effective plan in place, accountability for completion and results are more automatic.
Marketing Strategy & Execution
Having a marketing strategy for your business is essential to its success, NOW more then ever. I have made it my business to learn and keep up with the churn of new technology in order to guide my clients who don't have the time or interest to keep up. I have hands-on experience acting as the marketing strategist for clients' businesses. I have knowledge and skills deep enough to build websites, and campaigns, yet I use other resources to execute strategies at a level higher than I can. What I offer here provides you a layer of knowledge and experience to help you make better overall decisions when it comes to marketing strategy and execution.
Business Accountability Partner
You won't understand the value of having the right accountability partner until you've experienced it yourself. It's essential for you and for the success of your business. I have made it my business to immerse myself in others' businesses. In several cases I have become a Fractional Business Partner with no equity in the business, and considered part of the team. Beyond guiding you towards making better decisions, and helping you become more proficient as a business owner, the process has been to establish long term relationships with business owners. It requires time, yet it has always proven beneficial when the business owner sets the intention to improve with guidance and support.
This is for the business owner seeking a business partner able to peel back ALL the layers of the business and help set a strategic course of action for the business. Using ongoing weekly meetings to create a routine around working ON the business, the business owner with guidance from their business partner begins the task of overcoming obstacles that may be holding the business back, and uncovering opportunities to help the business reach its full potential. This engagement ends only when the owner says its time.
This is for a business owner seeking guidance from a business strategist able to help them peel back the layers of their business and set a course of action for growth. Using a series of meetings to uncover the current state of the business, the business owner with guidance from their strategist creates a plan of action to achieve next stage growth. Over the course of this 3-month engagement this owner will have a documented plan to help create ALIGNMENT for all who come in contact with the business.