Hi I'm Asa...
If you are looking for ways to improve your business and become a more proficient business owner, you're in the right place...
"I have a hunch you're here for a reason."
I'm a business advisor who has been supporting business owners, like you, since 2003. I have lots to share! Some of it will be new and valuable to you. Everything you find here will help you become a more proficient business owner, and help you unlock your business's full potential.
"Whatever your reason, you're in the right place. I can help."
What you won't find here are quick fix solutions to difficult business problems or get rich schemes. I'll provide you with guidance and support. We'll practice and apply the essential business strategies your business needs.

MY STORY.
I became a second half entrepreneur after the age of 40.
My entrepreneurial seizure came in 2003. This happened when I was loathing what had become of my corporate career. I took the leap, and never looked back!
At the time, I knew I wanted to learn all I could about building small businesses. Then I wanted to help anyone I could. I learned from some of the best mentors and owners. Then I became a business coach.
Now, I have nearly two decades experience leading my own business. And more importantly, I have supported many other owners in building their business.
Over the years I made a substantial investment on my learning, education and experiences. Yet, the best lessons have come from working with a great variety of clients. With whom I have shared their business challenges and victories.
HOW I WORK WITH BUSINESS OWNERS.
Changes are necessary in your business in order to achieve your desired results.
I have the unique ability of being able to quickly find where a business is experiencing pain. Then I guide the owner towards creating change. This happens as we identify and prioritize key initiatives. We build action plans designed to achieve your desired results.
We do this by starting with what's most important for the business right now. Then as a strategy we follow the simple concept of...
SIMPLIFY, PRIORITIZE, EXECUTE, REPEAT. In other words, we create a PRACTICE of working ON your business!
THE VISIONARY STRATEGIST.
In my work with countless clients, I’ve witnessed many frustrated business owners. I saw solid businesses failing to achieve the visions they hold for their businesses. Typically, when clients come to me, these owners feel stuck. They're unsure of what to do to break free.
As The Visionary Strategist, my role is to help you connect the dots to ALL the moving parts of your business. So, you can make better decisions, take control of your business, and unlock its full potential.
My role is NOT to overwhelm you with strategies (or take things off your hands). I'm here to provide tools, guidance and support. I help business owners create a practice around working ON their business. They actually experience a transformation themselves.
I will support you with experience and resources needed. You will instigate the most important actions you and the business need to take. I will hold you accountable to identifying and achieving your desired outcomes.
