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Talk with Asa


Intentionally working at something repeatedly in order to become proficient.


Exercise has always been a regular part of my life.

At times I took it to extremes and for the most part I avoided injury or burnout. Running and later triathlon became an obsession. I spent a lot of time propelling my body forward either swimming, biking or running. Most other types of exercise took a back seat to my need for endurance training.

That is, until a back injury doing yard work changed everything!

I was slowed down yet still determined to continue my "obsession" for years despite recurring back problems. Then after training for and completing an exceptionally difficult event known as the American Triple T in Ohio, I decided I needed to take care of my back issue once and for all.

After years of trying to manage this on my own, and trying what medical community had to offer, the final outcome was I was NOT a candidate for a surgical solution. It's not that I wanted surgery. I wanted pain relief, and I was bound to figure it out.

I began studying yoga on my own, and learning about how a body is supposed to move. I found that propelling oneself forward relentlessly without other forms of movement is a recipe for back problems. It turns out certain muscle groups will over compensate for weaker ones, and that creates all sorts of problems for back health.

By investing the time to learn about yoga and movement, and then practicing it consistently, I became more proficient. Over time my knowledge has continued to expand and my proficiency has continued to increase.

I did this all on my own with very few actual yoga classes attended. I created a practice that keeps me virtually pain-free, and especially fit for a guy eligible for senior discounts.

During this journey I also created an original business model called The PACE Principle. Precision and alignment are important to how the body moves. It's fitting that precision and alignment are also important to how a business develops and its ability to consistently deliver an exceptional customer experience.


In order to become really good at anything requires a great deal of practice. The best way to practice is to have a plan, and execute the plan consistently.

Others who have achieved high levels of proficiency in their chosen field know that creating routines around how they practice ensures that anyone who puts in the time and effort to improve, will improve. 

There is always going to be something new to learn, yet making the time or knowing where to start is a barrier for many business owners. 

The ONE word that ties working ON your business to the yogic mindset is INTENTION.

That's why it's necessary to build a conscious practice around working ON your business. It begins by setting the INTENTION of actually wanting to improve oneself to become a stronger leader of the business.

It requires one to be OPEN about exploring all parts of the business objectively, and understanding there's often not a quick and easy solution.

It challenges one to identify the GENIUS within the owner and focus those efforts within that range of genius, instead of trying to do everything.

It helps one realize they can't do it all themselves and to find others with different skill sets that complement your genius, not duplicate it.

In business terms we must separate BEING a business owners apart from actually DOING the work. A yogic mindset defines this as the MIND from the BODY. 



BEING a business owner is recognizing the importance of separating working IN the business, versus working ON the business. BEING a business owner is recognizing that time is a the limited resource. Intentionally making the time to analyze results, identify obstacles, and think strategically on how to continuously improve is an act of working ON your business.


DOING. These are the decisions and actions the owner takes, and the business implements, based on the owner's strategic thinking. Actions include, simplifying to determine what's most essential to the business now. Prioritizing to focus on only 2-3 strategies at a time. Executing consistently over time while measuring for results. Then as strategies gain traction and the business transforms, repeating this process over and over. With this practice your business will be on a trajectory of continuous improvement.



Done By You

It's achievable to build a business all on your own. Using my resources and others you find, you might eventually breakthrough. DIY can save money, but it doesn't always mean it can help you make more money, and it's time consuming.


Done With You

This is for busy business owners still working in the business, and seeking solutions to improve their business knowledge. They know they don't have the time to learn all they need, and are open to exploring all resources to accelerate business growth.


Done For You

You may be able to hire and pay someone else to do the heavy lifting for you. While this is a viable option for some, it doesn't always translate into the best solution. Business growth strategies work best when the owner is engaged.

FREE Download... The 6 Business Essentials Guide & Videos

By focusing on these 6 essential areas of your business, you'll simplify and clarify what your business needs most right now, and start a practice around improving those things.