Your business has a culture. Do you know what it is?
I began my due diligence in exploring this deeper by asking several business owners directly what they thought the culture of their business is, and what I found out is...
Culture isn’t something that gets a lot of discussion in many small businesses.
Sure, culture can be hard to put your finger on at first. But all it takes is the willingness to dig deep and explore how you want your customer experience, and employee experience, to feel like.
My objective in exploring this is to get small business owners thinking more about hidden customer perceptions. These are things customers see in a business and from which they form their own opinions, and then decide if they will continue to patronize a business.