Why Having Satisfied Customers Isn’t Enough
By Asa Beavers | customer loyalty
Customer satisfaction - I’ve heard it… you’ve heard it a gazillion times. Businesses, large and small, striving to fulfill their customers needs and desires. Doing everything they can to meet the customer’s expectations or demands; seemingly believing that as long as they have content customers those customers will continue to buy from their businesses - forever. Well, sort of.
Your satisfied customers are probably still shoppers. Here's how you can get them to the next level...