Category Archives for "customer loyalty"

I began my due diligence in exploring this deeper by asking several business owners directly what they thought the culture of their business is, and what I found out is...

Culture isn’t something that gets a lot of discussion in many small businesses. 

Sure, culture can be hard to put your finger on at first. But all it takes is the willingness to dig deep and explore how you want your customer experience, and employee experience, to feel like.

My objective in exploring this is to get small business owners thinking more about hidden customer perceptions. These are things customers see in a business and from which they form their own opinions, and then decide if they will continue to patronize a business.

Having a good business culture is assumed to be important to making sure employees are happy, productivity is good, and customers feel welcomed, yet what goes into creating a good culture in your business?

Customer satisfaction - I’ve heard it… you’ve heard it a gazillion times. Businesses, large and small, striving to fulfill their customers needs and desires. Doing everything they can to meet the customer’s expectations or demands; seemingly believing that as long as they have content customers those customers will continue to buy from their businesses - forever. Well, sort of.

Your satisfied customers are probably still shoppers. Here's how you can get them to the next level...