leadership Archives - AsaBeavers

Category Archives for "leadership"

The Elephant No One Wants to Talk About

By Asa Beavers | leadership , productivity

Running an effective meeting is like having a really good meal.

You know the sensation when you’ve had a really good meal. The same goes for when you’ve conducted a really effective meeting. You feel satisfied with the experience.

Yet, even when you think you’re getting it right, there’s still something that can CRUSH your ability to consistently have effective meetings.

It’s known as the “elephant in the room.”

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The Death of Stuffy, Disconnected Business Cultures

By Asa Beavers | customer loyalty , leadership , team building

Your business has a culture. Do you know what it is?

I began my due diligence in exploring this deeper by asking several business owners directly what they thought the culture of their business is, and what I found out is...

Culture isn’t something that gets a lot of discussion in many small businesses. 

Sure, culture can be hard to put your finger on at first. But all it takes is the willingness to dig deep and explore how you want your customer experience, and employee experience, to feel like.

My objective in exploring this is to get small business owners thinking more about hidden customer perceptions. These are things customers see in a business and from which they form their own opinions, and then decide if they will continue to patronize a business.

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[video] Clarity Creates Simplicity

By Asa Beavers | leadership

Putting yourself in your customers' shoes, forgetting about what you want, and focusing solely on what they really want, is the best way for you to script the outcomes you desire in your business.

Seems simple enough, doesn't it?

In this short video I'm offering up some tips on how you can simplify things by focusing your efforts only on strategies that get your customers what they really want from your business.

Then you get what you want: happy, repeat customers who refer others to you!


Why Clarity, Or Lack Of It, Will Make Or Break Your Business

By Asa Beavers | leadership

Shock and Awe…

That’s how I feel about today’s high school students who take advanced placement classes, then graduate with a 4+ grade point average, and move on to college with their major already picked out.

How the heck did they achieve such clarity about what they want to do for a career at such a young age? That’s sure NOT my story!

Nope. For me high school was sports and chasing girls. I was a decent student and got my work done for the most part, but I had no concept at the time that I was supposed to be preparing myself for life after school.

A lack of clarity can create chaos and frustration in your life and business. See why these two emotions can do more to stall your business journey and what you can do...

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leadership sets direction

When Leadership Veers Off Course

By Asa Beavers | leadership

In case you’re wondering, leaders make mistakes too. Leaders can veer off-course just like anyone, sometimes creating havoc in their wake. They’re human just like you and I, but the difference is, they chose to put themselves front and center. Whether leading a large company or institution, a middle manager leading a work team, an entrepreneur leading a small business, or a volunteer taking a lead role in a church or school, being a leader requires an individual to put themselves out there for all to see, judge and critique. When things are going good their stock rises and those following feel secure. But when that leader stumbles and brings into question their ability to lead, the grumbling begins and that feeling of security starts to crumble.

As a leader of a small business it's easy to become distracted, and when you are it can have these consequences...

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