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[video] Clarity Creates Simplicity

By Asa Beavers | leadership

Putting yourself in your customers' shoes, forgetting about what you want, and focusing solely on what they really want, is the best way for you to script the outcomes you desire in your business.

Seems simple enough, doesn't it?

In this short video I'm offering up some tips on how you can simplify things by focusing your efforts only on strategies that get your customers what they really want from your business.

Then you get what you want: happy, repeat customers who refer others to you!

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shaking hands customer loyalty

Why Having Satisfied Customers Isn’t Enough

By Asa Beavers | customer loyalty

Customer satisfaction - I’ve heard it… you’ve heard it a gazillion times. Businesses, large and small, striving to fulfill their customers needs and desires. Doing everything they can to meet the customer’s expectations or demands; seemingly believing that as long as they have content customers those customers will continue to buy from their businesses - forever. Well, sort of.

Your satisfied customers are probably still shoppers. Here's how you can get them to the next level...

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simple strategic plan

Build A Strategic Plan That Follows the KISS Principle

By Asa Beavers | planning

Here’s the sometimes familiar inter-voice of a small business owner…

“I really need to build a plan for my business this year. But we’re busy and I don’t have time for that now. Anyways, what we’re doing now is working pretty good. Sure it could be better, and I know planning could help. But how do I get started? What format should I use? I’ll tell you what, let’s just stick with what we’re doing now and maybe get around to it in a month or so when things aren’t so hectic.”

First off, planning shouldn’t be a once a year thing, or something you do when there’s nothing else going on. Your business is dynamic and ever-changing and so too should your plan. And second thing, it has to be fairly simple so it doesn’t take huge time investments.

So here’s a few tips based on the K.I.S.S. philosophy (Keep It Simple Stupid). By the way, Stupid is that inter-voice that keeps you from doing the things you know are important.

Here's how to quiet that inter-voice and make planning part of your business DNA...

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understand how money works

Understand Critical Mass and Build a Self-Sustaining Business

By Asa Beavers | financial management

A business is a living thing, and living things change. Like trees, your business is either growing or it’s dying. It’s dynamic and it’s changing. It may be because the economy forces it to, or because customers need change, or because employees change, or because new products and services enter the market, or because a new competitor enters the market. There could be a dozen reasons. But those changes occur, and you may not be aware of them at first. They are often hidden. If the changes are bad, and you’re not on top of them quickly enough, they can destroy your business.

One of the best ways to identify how things are changing in your business is to be plugged into the numbers. When you plug into the numbers you will have a better understanding of what cash flow is and figure out in advance where it’s going to come from.

If your goal is to build a profitable business, here's ideas on how to measure your progress...

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setting expectations

Here’s How to Set Clear Expectations

By Asa Beavers | managing people

As a leader in your business people are looking to you for direction. Everyday you have opportunities to elevate the performance of your employees. These are coachable moments where your role is to help your employees reach their full potential. The real question here is, “how are you doing at this?”

As busy leaders we often overlook these moments and lose the opportunity to show how much we care about our employee and their performance, whether it is through encouraging good work, or challenging poor performance. We especially avoid coaching poor performance because we may think that if we ignore the problem it will go away, or we choose to avoid the confrontation, or if it’s a minor issue we don’t want to make a big deal of it.

But the fact is, people crave feedback from their leader and you have to find ways of letting employees know that what they do matters to you. Good performance matters to you and should be encouraged. Poor performance matters to you and should be challenged.

Here are some ways even the busiest business owners can quickly and easily coach their team members...

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